Thursday, May 03, 2012

The Obama Campaign's Two-Minute Hate

Yuval Levin points to this heavy-handed attempt by the Obama campaign to defend the increasingly unpopular (and probably unconstitutional) health-care plan:

I don’t think I have ever seen a cultural artifact that so desperately begs to be parodied and ridiculed, and is so ill-suited to the audience it is intended to reach, as the Obama campaign’s “Life of Julia.” If you haven’t seen it yet, you really need to. From the overarching narrative of drab dependency to the comically blunt and clumsy contrasts with Romney, the utterly unironic pseudo-edginess (“Julia starts her own web business”), the self-caricaturing lifestyle liberalism (“this allows her to volunteer at a community garden”), the un-self-conscious intermixing of the vocabularies of liberty and entitlement (“thanks to Obamacare, her health insurance is required to cover birth control”), the imagery of studied nonchalance, and the whole look and feel of the enterprise, it appears to have been created by people deeply immersed in the culture of overeducated twenty-something hipster self-effacement but unaware that it is all intended sarcastically.
This is tone-deafness on an epic scale. Can it truly have escaped the attention of everyone on the development staff of this Orwellian propaganda project that Julia is the name of the anti-heroine in Nineteen-Eighty Four? Any attempt at parody should surely be called "The Life of Winston", or maybe "The Two-Minute Hate".

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